Coeur d’Alene Casino Resort Hotel CEO Presented “Woman of Impact Award” at Annual Women’s Conference

Coeur d’Alene Casino Resort Hotel CEO Presented “Woman of Impact Award” at Annual Women’s Conference

Esteemed Casino Executive Laura Penney is Honored at Annual Onward and Upward Women’s Conference for her Business Community Contributions and Leadership Roles

Laura Penney Award - Photo by Kait McKay Photography-5666

(Worley, Idaho; May 25, 2023) – Laura Penney, CEO, Coeur d'Alene Casino Resort Hotel, was honored with the "Woman of Impact Award" at the Onward and Upward Women's Conference, hosted by The North Idaho Alliance, a woman-based leadership organization, on May 24 at the Best Western Plus Coeur d'Alene Inn.


The award recognizes Penney, also a keynote speaker at the event, for important traits that include an optimistic attitude, persistence, a strong and powerful voice, passion, purpose, self-confidence and authenticity, as well as her significant contributions to the community throughout her illustrious career. The 15th annual Onward & Upward Conference attracted a sold-out audience of 225 women who took part in the full-day lineup of panels and speakers who are considered visionary leaders and forecasters.


"I am deeply honored and humbled to receive this award,” said Penney. “I share this award with all of the women in my community – especially those who I work with every day at the Coeur d’Alene Casino Resort Hotel – who help create positive change and inspire others to break barriers and overcome obstacles.”


Added Marilee Wallace, CEO, The North Idaho Alliance, "Laura truly emulates all the qualities of the ‘Women of Impact’ award criteria, which are not only reflected in her position as a leading businesswoman and CEO in our region, but as an individual woman. Laura has a quiet grace that leads and inspires everyone she comes in contact with.”


The Coeur d’Alene Casino Resort Hotel celebrates its 30th anniversary this year and Penney, who holds a bachelor’s degree from Eastern Washington University and an MBA from the University of Idaho, has been with the resort since Day 1, beginning her career in gaming as an economic development planner and later as a planning director.


She was named CEO in 2019 and under her leadership, Penney safely guided it to be the first casino in the country to reopen after the pandemic hit, setting the standard for health and safety measures for fellow casino operators nationwide.


Visit or call 800-523-2464 for more information about Coeur d’Alene Casino Resort Hotel and its amenities.


About Coeur d’Alene Casino Resort Hotel

Since 1993, the Coeur d’Alene Tribe has operated the Coeur d’Alene Casino Resort Hotel, located where sky greets Mt. Tch’mutpkwe, source of the St. Joe River, 25 miles from Coeur d’Alene, Idaho. The casino resort is among the largest employers in North Idaho employing between 850-1,100 depending on the season and contributing more than $33.3 million to education in the region since it opened. Additionally, millions more have gone in support of a wide range of public projects, emergency relief, charities and programs in the Pacific Northwest. Named Tribal Destination of the Year in 2019 by AIANTA and winning the silver Distinguished Dozen award from Courier in 2019 and 2020, the property features 300 rooms and suites, seven distinct food and beverage venues and entertainment including live music and comedy as well as hands-on tours and experiences through the casino’s Cultural Tourism Program. Three million-dollar winners have found their luck on 100,000 square feet of gaming space offering nearly 1,200 video gaming machines and high stakes bingo. Additional amenities include a 15,000 square foot spa voted 1st for “Resort Spas that deliver the Ahh Factor'' by (2012), 40,000 square feet of meeting space, indoor and outdoor wedding locations and Circling Raven Golf Club, an 18-hole, par 72 course acclaimed as a “Top 100” course by every major golf publication in the U.S. The Gene Bates designed course is home to the Circling Raven Championship, an Epson Tour “Road to the LPGA'' event, held annually in August. LIKE Coeur d’Alene Casino on Facebook and Instagram or follow us on Twitter. For more information about Coeur d’Alene Casino, visit