Coeur d’Alene Casino Appoints New Executive Director of Marketing and Director of Public Affairs and Cultural Tourism

New leadership at Idaho’s premier casino resort reflects company growth  

WORLEY, Idaho (Oct. 26, 2017) — Coeur d’Alene Casino has announced the addition of Petra Nielsen as executive director of marketing and promotion of Laura Stensgar to director of public affairs and cultural tourism, a new position for the property.

“The dynamic of this new, multi-talented leadership team will prove to be an invaluable asset to Coeur d’Alene Casino,” said Francis SiJohn, CEO of Coeur d’Alene Casino. “I am confident that the extensive knowledge and unique skill sets these two have consistently exemplified over the course of their careers will enable us to continue to stand out as Idaho’s premier casino resort.”

Petra Nielsen brings more than 20 years of marketing experience to Coeur d’Alene Casino, having harnessed her passion for strategy to create a greater impact for the companies she represents. Nielsen’s previous experience includes work as Vice President of Marketing at Harrah’s Metropolis and Director of Marketing at Route 66 Casino Hotel. In her new role at Coeur d’Alene Casino, Nielsen will be directing brand strategy, developing and implementing overall marketing strategy including campaigns, events, digital marketing and much more.

Laura Stensgar will be stepping into a new role as director of public affairs and cultural tourism, a position that was created as part of a strategic effort to expand cultural tourism. Stensgar served as Executive Marketing Director for Coeur d’Alene Casino since inception 1993. She created and developed the promotional strategies and marketing techniques that helped launch the casino towards profitability. As director of public affairs and cultural tourism, Stensgar will develop and implement a broad range of public relations efforts, evaluate and integrate strategic communications to increase awareness of programs and priorities.

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About Coeur d’Alene Casino Resort Hotel
Since 1993, the Coeur d’Alene Tribe has operated the Coeur d’Alene Casino Resort Hotel, located where sky greets Mt. Tch’mutpkwe, source of the St. Joe River, 25 miles from Coeur d’Alene, Idaho. The casino resort is among the largest employers in North Idaho employing between 850-1,100 depending on the season and contributing more than $33.3 million to education in the region since it opened.  Additionally, millions more have gone in support of a wide range of public projects, emergency relief, charities and programs in the Pacific Northwest. The property features 300 rooms and suites, seven distinct restaurants and lounges, 100,000 square feet of gaming space offering more than 1,400 video gaming machines, high stakes bingo and off-track betting, a 15,000 square foot luxury spa voted 1st for “Resort Spas that deliver the Ahh Factor” by (2012), and Circling Raven Golf Club, an 18-hole, par 72 course acclaimed as a “Top 100” course by every major golf publication in the U.S.  LIKE Coeur d’Alene Casino on Facebook and Instagram or follow us on Twitter.  For more information about Coeur d’Alene Casino, visit