Coeur d’Alene Casino Announces New Director of Marketing

WORLEY, Idaho (April 12, 2018) — Coeur d’Alene Casino has promoted Yvette Matt to director of marketing. The new role comes as the property celebrates its 25th anniversary.

“Yvette has been an incredible asset to the property for more than 16 years. She knows the casino in and out and truly cares about its success,” said Francis SiJohn, CEO of Coeur d’Alene Casino. “I look forward to watching her continue to grow as an expert in this field and take the property to the next level.”

Matt began her career at Coeur d’Alene Casino after graduating from the University of Idaho with a Bachelor of Science in marketing and finance. Matt quickly climbed through the ranks working her way from box office manager to player development to event manager. In 2012 she transitioned into a leadership role in marketing, ultimately contributing her experience and talents as a director. She earned her Masters of Business Administration from University of Phoenix in 2005.

In her new role, Matt will be directing brand strategy, developing and implementing overall marketing strategy including campaigns, events, digital marketing and more.

For more information or to learn more about Coeur d’Alene Casino, visit


About Coeur d’Alene Casino Resort Hotel
Since 1993, the Coeur d’Alene Tribe has operated the Coeur d’Alene Casino Resort Hotel, located where sky greets Mt. Tch’mutpkwe, source of the St. Joe River, 25 miles from Coeur d’Alene, Idaho. The casino resort is among the largest employers in North Idaho employing between 850-1,100 depending on the season and contributing more than $33.3 million to education in the region since it opened.  Additionally, millions more have gone in support of a wide range of public projects, emergency relief, charities and programs in the Pacific Northwest. The property features 300 rooms and suites, seven distinct restaurants and lounges, 100,000 square feet of gaming space offering more than 1,400 video gaming machines, high stakes bingo and off-track betting, a 15,000 square foot luxury spa voted 1st for “Resort Spas that deliver the Ahh Factor” by (2012), and Circling Raven Golf Club, an 18-hole, par 72 course acclaimed as a “Top 100” course by every major golf publication in the U.S.  LIKE Coeur d’Alene Casino on Facebook and Instagram or follow us on Twitter.  For more information about Coeur d’Alene Casino, visit